Future of Artificial Intelligence (AI) in Marketing

The future of Artificial Intelligence in Marketing is ‘Now’. We are already living in a time that science once pronounced impossible. One can only imagine what the upcoming decade will bring our way. The world around us is changing with the advancements in AI. The rise of ChatGPT has drawn people’s attention to the scope of AI in Marketing and how the job industry will cope with this.

ChatGPT and ads featuring other AI tools were all over our social media platforms in the past few months, claiming that many companies fired employees after replacing them with AI. But that does not undermine the significance of humans as employees. Every technical invention has its limitations. Combining human creativity and AI advancements can enable businesses to fulfil greater customer needs and make empires reach the ultimate level of excellence and success. From content writers to coders, every professional person is taking the help of AI for faster, smarter and better execution of work.

Why is Learning AI Important for Growth?

AI in Digital Marketing has become an integral part of business strategies around the world. AI tools are developing every day, directly affecting the growth of companies. Hence, learning these technical advancements is vital for working professionals and students.

As per the report of Grand View Research, the Chatbot (an AI tool) market is expected to grow by USD 9.4 billion by 2024. Not only that, in 2021, the value of AI in marketing was worth 15.84 billion dollars, and the expected amount is around 107.5 billion dollars by 2028. This data signifies that within five years, those who decide to learn these AI tools and machine learning skills have the potential for tremendous growth in their career.

You are already aware of the future of AI in Digital Marketing, and the advancements that will occur are mind-blowing, so let’s explore further.

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The Current and Future Scenario of AI in Marketing

Amazon Alexa, Siri, and Google Assistant, all of them are AI robots. Have you heard of chatbots? Yes, that little icon pops up when you visit a site, and you can ask questions. These AI advancements make browsing a website more user-friendly. There is no magic behind seeing products or videos you were thinking or speaking of before. Our mobile phones are AI tools that gather data regarding user behaviour and predict purchase or search results and present them in front of us.

Okay, so this was the current scenario. But what about the future?

In the coming years, these robots and other technical advancements will make the user experience more authentic and personalised. Everything will be available at your fingertips, from trying clothes online on apps to watching how your future home will look through AR or VR.

AI in Digital Marketing performs the most crucial tasks of recording user behaviour and purchase history to predict future purchases. Businesses can then plan their production or sales strategies. But all these advancements cannot occur without the help of the human brain. AI is there to perform repetitive data-driven tasks, but analysis, strategy making, and creativity is a human thing. That being said, let’s see how students can bring a revolution after studying AI.

Yogananda School of AI at Shoolini University

The Yogananda School of AI, Computers and Data Science make tech-savvy students future ready. The BTech CSE in Artificial Intelligence program has been specially designed to teach students about AI and how computer and data science can be more advanced with AI.

AI is not only about learning the tools but all the other important aspects of data science and how bigger problems can be solved through these tools. To use the tools, one must learn what the tools can do, right? The curriculum of the AI course at Shoolini focuses precisely on that. It is a 4-year study program equipped with interesting internships and lab work.

Highlights:

• Front End Development

• Problem-Solving with C Language

• Design Thinking

• OOPS using C++ Language

• Computer Organisation & Architecture

• Database Management System

• Formal Languages and Automata

• Java Programming

• Artificial Intelligence

• Research Methodology

You will pass out as a computer engineer with a specialisation in AI. Moreover, this AI course gives students valuable exposure to industries where they can build their high-paying and successful careers. The industries are:

• Healthcare

• Retail & E-commerce

• Fashion

• Food industry

• IT industry

• Logistics and Transportation

• Baking & Finance

• Entertainment

• Travel

• Real Estate, and many more.

AI Advancements in Curriculum

The Artificial Intelligence course at Shoolini revolves around educating students about the changing industry trends. Its engineering program has received a diamond rating by the QS-I gauge, and the reason is pretty evident from its approach.

Though AI is not new, awareness was lacking, and its use was minimal. But Shoolini University has recognised that students are more into tech-driven industries due to their high growth rate and job opportunities.

There is an estimated growth of 39.2% in the job sector with AI. Therefore, the curriculum is planned accordingly. Yogananda School of AI takes exposure and networking very seriously. As a student, you become exposed to market leaders like Microsoft, IBM, and AWS Academy and learn about real-time market trends. Also, seminars, workshops or events with leading business personalities become a getaway to finding your place in the market.

Shoolini students are placed in various top-performing companies. They are as follows:

• Kajal Dengta - Automation EngineerHughes Systique Corporation Pvt. Ltd

• Sahil Baglat- Programmer Analyst, Cognizant

• Shaurya Bahuguna- Full Stack Software Developer, TunicaLabs Media Pvt. Ltd.

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Final Takeaway

So, are AI courses in India worth spending money and time on? It always depends on different universities and their approach to AI learning. Top institutions like Shoolini have a very realistic approach, which makes their students stand out! There is no rocket science behind it; if you give what the industry demands, you will always be indispensable, and to acquire that capability.

Disclaimer: This content was distributed by Shoolini University and has been published as part of Careers360’s marketing initiative.