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Any great design is not just a sketch, but it is rather a story, a collaboration, and a view of the future. On the amazing, enriching tours of architectural firms, fashion houses, design studios, and retail giants, students of Parul University had the opportunity to observe how creativity can be nurtured once it combines with tradition, sustainability, and innovation. Each of the settings provided a fresh view and altogether created a bright picture of how design creates the world we are living in.
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It was as though one walked into SJK Architects and time-travelled. It is based on their philosophy that relates the past and the present, showing that real architecture does not ignore history but glorifies it. The team also pointed out that design is not only about aesthetics, but also that the materials used should not be aimless.
You cannot steal material that merely looks good, but you have to be able to sustain it. What was particularly impressive, in addition to their attitude to design, was the collaboration of teamwork and the dependence on local production. It does not exist in a vacuum but grows in participation where all hands are used in making authentic and long-lasting structures.
An entry into the studio of the MK-based Jade was a trip of enchantment into grace with a tincture of tradition. The focus on Indian craftsmanship by the brand is not only design-oriented, but it is also about the development of centuries-old skills that the artisans bring to the table.
The words of Monica made a deep impression:
“Everything is possible through hard work. Each woman looks gorgeous in lovingly made clothes.” The studio made us remember that fashion does not pass by; it is an art form that brings culture into the future. Partnership with Indian artisans demands respect, patience, understanding, and Jade by MK has all these qualities; they can produce a style that is as full of emotion as it is style.
During our visit to the IIMUN HQ, Ritika Mirchandani, renowned fashion designer and founder of her eponymous brand, reshaped our understanding of innovation.
Her key insight was simple but profound:
"The first step is to start; waiting for the right moment only delays creativity." She stressed that innovation does not necessarily have to be radical. Often, a small adjustment in approach, material, or mental processes can result in the greatest breakthrough. Design remains dynamic and alive because of curiosity and a willingness to learn something new.
Curiosity and openness to learning are what keep design alive and evolving. The lesson she intended to impart to young designers was that being creative is best done in small ways, in everyday life, in small acts of experimentation.
In the case of Sanjay Puri Architects, we reviewed the aspect of architecture as a social responsibility. Their activities in the community bring out their projects on sustainability as not a mere trend but a necessity.
In their designs, they exemplified the way spaces can be useful, as well as establishing harmony with one's surroundings. It was a masterpiece of the way architecture may influence not only a skyline but also a community and lives.
When speaking to the founder of Bombay Lettering Company, Sanjana Chatlani, we started to dwell upon the overlap of digital creativity and human relations.
Her suggestion was easy, but deep:
Relationships are important; people do business with people. Striking the balance between innovation and contemporary digital tools and the art of traditional design is not an easy task, but her company does it with subtlety. We also got to know that design is not only on paper or the screen, but it exists in the confidence that you have established with your customers.
We were reminded at ZZ Architects of how design is never the same, but it is fluid and in a constant state of evolving and adapting. Their philosophy hails authenticity, where designers are expected to be true to themselves even as they experiment with new frontiers.
Their office was full of energy, creativity, and a non-stop innovation drive. It was a learning experience seeing their projects and how functional design may yet be able to evoke emotion and awe.
A retail giant such as Shoppers Stop does not just live on products; it lives on experiences. Chairman B.S. Nagesh had a good saying (insight as well as) a wise saying:
No, there exists a razor line between junoon and pagalpan. Always think as a customer first, and then like an entrepreneur. These are the terms that transformed the retail outlook. These terms changed the way we look at retail. Creativity here does not mean the flashy shows of work; it means building relationships with the consumers, letting them feel heard, appreciated, and inspired.
An experience with Rhea Mehta, a lighting designer, made it clear that even the smallest design feature, such as light, can change spaces. Light does not merely show, but it gives atmosphere, leads to movement, and uplifts architecture. Her work demonstrated to us that in some cases, the most intangible tools have the greatest weight in telling stories about design.
Krunal Rawat is an independent brand consultant who offers practical advice on branding and advertising. His focus? The human side of design. It is not enough to possess a good portfolio to attract clients; one needs to know client psychology, pitch to their needs, and most importantly, build trust. Clear ideas, visual representation, and clear communication are what turn ideas into long-lasting partnerships.
This was a hopeful experience of entrepreneurship based on resilience by learning about Disha Singh, the co-founder of Zouk. She was actually open about her experience with Shark Tank and also made us realize that entrepreneurship is not an easy task, but having belief in yourself is the key to success.
The philosophy behind her brand, merging Indian art with daily wear, is a testament to the fact that practicality and cultural pride can be in the same fashionable relationship.
Nazuk Keshan, the Head of Design at Safari Industries, provided us with a quote that is worth remembering, Always ask why!
In Safari, the focus of product design is put in the forefront of operation, quality control, and attention to detail sets the seal on providing the best for their customers. The lesson was easy but effective: when the product has shine, trust and loyalty are default earnings for a brand.
The meeting with Deepak Chitnis of Lodha Group highlighted the need to be empathetic when it comes to designing real estate. The journey includes knowing your customers, risk-taking, and the value of the learning years.
However, above all, design in real estate is an emotional way of connection. Home is not just a house; it is a place where tales are told, and the way Lodha has conceptualized it is a wonderful way to write a tale.
There is a single common denominator in many architectural, fashion, branding, and retail cases, creativity thrives when it works in harmony with authenticity, sustainability as well and empathy.
The celebration of craft by Monica Shah, sustainable communities by Sanjay Puri, curiosity by Ritika Mirchandani, and a consumer-first vision by Shoppers Stop are lessons that are built on the previous one, creating a tapestry of wisdom.
These were not mere scholarly activities, but living testaments to the fact that the future of design is in remembering the past, being innovative, and remaining human.
In addition to what the industry players can teach us, what is even more important about these visits is their ability to bring classroom lessons into real life. To students, these practical tours are not just field trips but a chance to meet professionals face to face, see the real-world examples of how design is used, and learn the human values behind design, the motivating factor of creativity. The experiences, besides honing technical knowledge, can also instill flexibility, confidence, and vision, making the students more purposeful when they enter their fields.
On Question asked by student community
No, the application fee at Parul University is generally non-refundable. While the university may have specific refund policies for other fees, the application fee itself is typically not eligible for a refund unless stated otherwise, according to Parul University's official policy.
Hello,
Parul University in Vadodara offers a well-rounded Arts, Humanities, and Social Sciences program. The university boasts experienced faculty, modern infrastructure, and a diverse curriculum that encourages critical thinking and creativity. Students benefit from various extracurricular activities and strong industry connections. However, it's advisable to check recent student reviews and placement records to get a comprehensive understanding of the program's current standing.
Hope this helps you,
Thank you
Hello Aspirant,
Hope you are doing great. Candidates interested in pursuing a career in visual merchandising can enroll in diploma, degree, post-graduate, or certificate programmes. 10+2 is the minimum requirement for applying to visual merchandising degrees at various institutes/colleges/universities. Candidates should budget between Rs. 4 lakh and Rs. 5 lakh for the course (varies institute to institute).
Candidates who want to pursue a master's degree in Visual Merchandising must pass the IIAD test. The IIAD test is administered by the Indian Institute of Art and Design in order to provide admission to design programmes. To be admitted to Visual Merchandising, candidates must pass the IIA entrance exam.
To give admission to applicants in visual merchandising courses, most institutes accept the results of national level entrance exams such as the NIFT entrance exam, FDDI AIST, and others. For visual merchandising courses, many institutes additionally conduct their own aptitude tests and interviews. There are many institutes that provide individuals with direct admission without an entrance exam or interview.
ALL THE BEST
Hi Aspirant!
Parul University , Gujarat offers a various number of programs in different fields such as Science, medicine , architecture, mathematics, engineering, animation and design, commerce, computer application and IT, Law, management, pharmacy and much more.
The admission to any of these courses is done one the merit basis of 12th score and the guidelines set by the college management. The procedure is very simple, fill out the application form and the staff will reach out to you for further process. To know more, visit here:
https://institutes.paruluniversity.ac.in/admission/admission-process/admission-procedure/
Thankyou!
Hi Aspirant!
As you have tagged the Parul University , Vadodara, so counsidering the same, the college offers various programs in Bachelor of Science. It also offers BSc in Forensic science and there is no such entrance exam which is conducted by Parul University to get admission in BSc courses. The admission is basically done on the basis of score achieved in 12th class. Also, the procedure for applying is quite simple, you can visit out the link given below and fill out the application form with the mandatory details. And then, the college management will reach out to you for further admission process.
The link:
https://paruluniversity.ac.in/how-to-apply
Thankyou!
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