Amity University | B.Sc Admissions 2025
ApplyRanked amongst top 3% universities globally (QS Rankings)
Feeling lost after completing high school? Are you confused about which course you should take to pursue higher education? Well, you are not the only one standing at this crossroads. India's booming job market offers countless opportunities, but choosing the right one can be challenging.
Before proceeding further, let us ask you a question, what are the initial steps you take when planning to buy something, whether it is a piece of electronic equipment or related to clothing? Online research, right? You type the name of the product you want to buy into a search engine like Google, browse through the list of links, click on some of them, read the product specifications, analyze reviews, and finally, add the chosen item to your cart and complete the purchase.
But have you ever wondered why companies invest so much in improving their online presence and why they offer customers the convenience of shopping through their websites and apps? There are two main reasons for this. First, over 60% of customers prefer shopping online. Second, online shopping allows customers to compare products conveniently from the comfort of their homes. And, this is called Digital Marketing.
Today, in this article, we will try to cover everything related to Digital Marketing, starting from its introduction to the scope, future, and career opportunities it offers. Also, we will show you how a BBA in Digital Marketing can help you build a captivating career in this field. So, without causing any delay, let's get started;
Did you know that according to a recent report, global digital ad spending will rise 8.4% in 2024, reaching over $526 billion? In this competitive market, the customer is king; there is no doubt about it, and if businesses want to survive and grow in this modern era of competition, they have to pay attention to improving their online presence and invest in building their website and apps as approximately 53% of customers frequently conduct online research before making a purchase.
With a population of over 1.4 billion, there is nothing wrong with saying that businesses see India as a house of a massive customer base. Moreover, 52.4% of India's population uses the Internet; out of which 75% of the customers prefer online shopping. Now, imagine why companies would not focus on improving their online presence and invest in their company's website and apps.
Furthermore, the Indian digital advertising market is projected to grow at a CAGR of 27.42% to reach Rs 539 billion by 2024. Consequently, digital marketing salaries have increased dramatically, with an average increase of 30% in the past year.
Read More: Chandigarh University Courses Courses
The future of digital marketing in India is all set for massive growth, backed by a constantly growing user base and a growing exposure to new technologies. According to experts, the percentage of Internet users is projected to grow from 52.4% in 2024 to approximately 64% by 2025. It will not only give wings to the fierce competition between businesses but also provide them with a golden opportunity to expand their customer base. Furthermore, the digital marketing budget is projected to rise by 20.2% in 2025 to reach Rs 59,200 crore by 2025. So, there is nothing wrong with saying that digital marketing is not a choice for businesses but a necessity.
When you read this, we intend to be able to demonstrate to you that the digital space of future marketing is a promising future for India and one that will only continue to grow in the future. Therefore, if you find it interesting and want to build a captivating career in this domain, pursuing a BBA (Hons.) degree in Digital Marketing at Chandigarh University, you can go up the promotional ladder within the organization.
BBA (Hons.) in Digital Marketing is a 3-year programme aimed at providing you with business and management principles knowledge and skills. Furthermore, it will enable you to achieve competence in multiple dimensions of digital marketing, including Social Media Marketing, search engine optimization (SEO), content marketing, pay-per-click (PP) advertising, digital marketing strategy design, data analysis and interpretation, and others, etc.
Whether you want to kickstart your career as a Digital Marketing Executive, SEO Specialist, Social Media Manager, Content Marketing Manager, PPC Specialist, Email Marketing Specialist, Web Analyst, Digital Marketing Analyst, Affiliate Marketing Manager, or even a full-fledged Digital Marketing Manager, a BBA (Hons. With a Digital Marketing degree from Chandigarh University, India's No.1 Private University, can satisfy all your job aspirations.
Disclaimer: This content has been published as a part of the marketing initiative between Chandigarh University and Careers360.
Hello Aspirant,
With a BITSAT score of 172 and SRMJEEE Phase 2 rank of 14,110, securing top branches like CSE at BITS Pilani, Goa, or Hyderabad is unlikely, as their cutoffs are much higher (around 240–270+ for lesser-known branches). Similarly, SRM KTR campus for CSE closes within ~2,000–5,000 rank, so core branches at SRM KTR may not be possible, but Ramapuram or Vadapalani campuses might offer CSE or allied branches.
Now, comparing your other two options:
VIT Bhopal
Part of the reputed VIT group.
Newer campus but decent infrastructure.
Better academic reputation than CU.
Good placements mainly for CSE/IT streams.
Chandigarh University (CU):
Known for aggressive placement marketing.
Good exposure, foreign tie-ups, and more affordable for North Indian students.
Decent placement packages for CSE/AI/ML, but mass placements are often on the lower side.
If you get CSE or CSE-related branches at VIT Bhopal then you take admission at VIT Bhopal.
If not, Chandigarh University is a decent alternative, especially if you’re from North India and want affordability and exposure.
All the best for your admission process.
Placement outcomes at Chandigarh University (CU) exhibit notable variability across different courses and departments, as reflected in recent data and student feedback up to 2024.
Engineering (CSE, IT, ECE):
The Computer Science and IT branches demonstrate particularly strong placement statistics, with reported placement rates often exceeding 90percent. Leading multinational companies—including Microsoft, Amazon, Cognizant, and TCS—frequently recruit from these departments. However, traditional core engineering disciplines such as Mechanical and Civil Engineering experience comparatively fewer opportunities within their specialization, with many students seeking alternative career paths or off-campus options.
Management (MBA, BBA):
Management programs attract reputable organizations like Deloitte, Flipkart, and ICICI Bank. The average compensation for these placements typically falls in the Rs4–5 lakh per annum range. Higher-level roles and salary packages are generally achieved by students who demonstrate exceptional performance and initiative.
Pharmacy, Biotechnology, and Sciences:
These fields offer some industry collaborations and training tie-ups, but core job placements are relatively limited. Many graduates opt for further academic pursuits or explore off-campus employment opportunities.
Hotel Management / Tourism:
The university maintains strong industry connections in the hospitality sector, facilitating internships and placement offers from prominent brands such as Taj and Oberoi. Students in these programs benefit from consistent industry engagement and practical training.
Liberal Arts, Humanities, Journalism:
Placement opportunities in these disciplines are more limited. While some students secure internships or positions with startups, the majority rely on their own networks and independent job searches to find suitable roles after graduation.
---
2023–2024 Placement Statistics
- Highest Package (CSE): Rs1.7 crore (International, Microsoft)
- Average Package: 5-6akh per annum (CSE/IT); 3–4 lakh per annum (other branches)
- Number of Companies Visiting: Over 700 (as reported by CU)
- Top Recruiters: Amazon, Wipro, Cognizant, IBM, Deloitte, Flipkart, Infosys, TCS, among others
---
Student Perspectives:
Strengths:
- The placement cell is proactive, offering support through mock interviews, resume-building workshops, and regular engagement with industry partners.
- The university’s numerous industry tie-ups and internship programs provide valuable exposure.
Challenges:
- Competition for high-quality placements is intense, and outcomes often depend on individual preparation and performance.
- Students from non-IT and core engineering branches face a more challenging placement landscape.
- Not all graduates secure employment within their chosen field of study, prompting some to explore alternative career paths.
In summary, Chandigarh University offers robust placement support, particularly for students in Computer Science, IT, and hospitality-related programs. Prospective students in other disciplines should be aware of the competitive landscape and consider supplementing their university experience with additional skills and proactive job search strategies.
Hi aspirant,
The Chandigarh University Common Entrance Test (CUCET) is the primary admissions test at the university .
All the best!
Choosing between Chandigarh University (CU) and Lovely Professional University (LPU) with a 30% scholarship at both requires a careful evaluation of multiple factors. In terms of placement and industry exposure, both universities are competitive, especially for Computer Science and related fields. CU has been attracting top recruiters like Microsoft and Amazon, and similarly, LPU maintains strong industry ties and offers students global exposure through partnerships and internships. When it comes to academics and infrastructure, LPU has a slight advantage due to its expansive campus, state-of-the-art labs, and innovation hubs. CU, while smaller, has shown impressive growth and offers a solid academic environment. From a logistical standpoint, both universities are located in Punjab, but CU’s proximity to Chandigarh city may make it more accessible. The cost of living is fairly similar in both areas. However, a crucial factor is your COMEDK result. If you expect a good score, waiting could open doors to top Karnataka engineering colleges like RVCE, BMSCE, or MSRIT, which often offer better placement opportunities and industry connections. If your COMEDK score is uncertain and you want to secure a seat early, LPU might be the more advantageous option due to its broader national reputation and infrastructure advantages. Ultimately, if your COMEDK score is promising, waiting is wise; otherwise, LPU is a solid choice with your current scholarship offer.
hey,
No, you cannot take admission in engineering course at Chandigarh University without appearing for CUCET. For courses like Engineering, MBA, Pharma, Computing, you have to appear for the CUCET exam.
CUCET exam helps in availing scholarship up to 100%. The exam is online and you can enroll for the exam through the official website of the university. The total worth of scholarships offered by the university is 210 crore which is awesome. The exam is very easy and the pattern, syllabus and sample papers are also available on the website.
I hope my answer helps!
Ranked amongst top 3% universities globally (QS Rankings)
NAAC A+ Grade | Among top 100 universities of India (NIRF 2024) | 40 crore+ scholarships distributed
25+ years of legacy | NAAC A+ Grade | 800+ Recruiters | 1.5 CR-Highest Package
Ranked #46 amongst Universities in India by NIRF | 1900+ Students Placed | 94% Placement | 633+ Recruiters | Last Date to Apply: 15th July
NAAC A+ Grade | Ranked No.1 Private University in India (QS World University Rankings 2025)
Placements in Top MNCs