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An academician's Personal Branding journey by Dr Everil Jacklin Fernandes, Asst Professor, MAHE Manipal

An academician's Personal Branding journey by Dr Everil Jacklin Fernandes, Asst Professor, MAHE Manipal

Edited By Vaishnavi Addagatla | Updated on Mar 18, 2025 02:35 PM IST | #Manipal Academy of Higher Education (MAHE)

Manipal Academy of Higher Education (MAHE), Manipal was established in the year 1953. MAHE, Manipal attained the status of Deemed to be University in June 1993 by the Government of India. MAHE Manipal is recognised by UGC. MAHE courses include MBBS, MBA, B.Tech, B.Sc., MD, MA, and others. Manipal Academy of Higher Education admissions are offered based on entrance exams like MET /CAT / NEET /XAT /CMAT /IPMAT /JIPMAT /and MAT.

An academician's Personal Branding journey by Dr Everil Jacklin Fernandes, Asst Professor, MAHE Manipal
An academician's Personal Branding journey by Dr Everil Jacklin Fernandes, Asst Professor, MAHE Manipal

In the bustling corridors of academia, where teaching and research often take centre stage, I, an academician with five years of teaching experience, embarked on a unique journey to carve my niche and build a distinctive personal brand. As I delved into the world of research and event coordination, I discovered that self-awareness was the compass guiding me through this academic odyssey.

Defining a personal brand is a deeply individual and introspective process that requires a keen sense of self-awareness. At its core, a personal brand is the distinctive identity that you intentionally craft and project to the world, encompassing your values, expertise, and unique characteristics. It's the story you tell about yourself, the reputation you build, and the perception others have of you. While the specifics of personal branding can differ from person to person, the foundation of a compelling personal brand indeed rests upon self-awareness.

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Understanding Strengths and Weaknesses: A Humble Beginning; My story begins with a humble acknowledgment of my strengths and weaknesses. Teaching had always been my forte, with students lauding my engaging lectures and empathetic approach. Beyond the classroom, I understood that my brand was not just about the subjects I taught but also the why behind my choices. Clearly defining my values and beliefs became the foundation for the narratives I shared with my students and peers. Authenticity, I believed, was the key to connecting with my audience on a deeper level.

Identifying a Unique Proposition: The Art of Differentiation: In the crowded academic landscape, I pondered what set me apart. Was it a teaching method, a novel research approach, or perhaps a distinctive personality trait? Embracing my uniqueness, I realised that my passion for event coordination could be my signature, setting me on a path to becoming not just a teacher and researcher but also a masterful event coordinator. With newfound clarity, I extended my self-awareness to articulate a vision. Where did I want to go, and what impact did I aspire to make? This vision became the guiding force behind my personal brand, shaping my goals and the narrative I constructed around my professional journey.

Recognising Impact: From Classroom to the Grand Stage As I engaged in high-profile event coordination for the university, I took a moment to reflect on the impact of my work. How had my ideas and actions influenced others? Recognising the positive aspects of my personal brand, I realised the importance of communicating my value and contributions to a wider audience.

Feedback and Reflection: The Academic Symbiosis In my pursuit of excellence, I actively sought feedback from peers, mentors, and collaborators. This external perspective provided invaluable insights that, coupled with regular reflection, allowed for continuous refinement of my personal brand. The academic symbiosis of learning from others and introspection propelled me forward. Understanding that actions spoke louder than words, I ensured that my event coordination endeavours aligned seamlessly with the image I cultivated. Consistency became the cornerstone of trust, reinforcing the authenticity of my personal brand.

Adaptability and Growth: A Continual Academic Symphony; As an academician, I embraced the reality that growth is a continual process. Open to learning, adapting, and evolving, my personal brand reflected a commitment to growth and development, resonating with a dynamic and changing audience. My journey in building a personal brand serves as an inspiring tale of an academician navigating the intricate tapestry of teaching, research, and event coordination. With self-awareness as my guiding light, I emerged not only as an educator and researcher but also as a curator of impactful events, creating a personal brand that resonates authentically with my audience—a true representation of who I am and what I stand for in the ever-evolving world of academia.

In conclusion, self-awareness involves recognising that growth is a continual process. Be open to learning, adapting, and evolving. A personal brand that reflects a commitment to growth and development is more likely to resonate with a dynamic and changing audience.

In essence, defining your personal brand is a dynamic and ongoing process that requires introspection, reflection, and a willingness to embrace your authentic self. By being attuned to your values, strengths, and aspirations, you can create a personal brand that not only resonates with your audience but also serves as a true representation of who you are and what you stand for.

By sharing this journey, I hope to inspire others to create their own niche, start somewhere, and forge a personal brand that authentically reflects who they are and what they aspire to achieve in the academic world. Every beginning is a chance to learn, adapt, and make a meaningful impact, and I'm excited to see where this journey takes me and those who are inspired to carve their own paths.

Disclaimer: The content is sourced from the official press release shared by Manipal Academy of Higher Education, Manipal and published as a part of the Careers360 marketing initiative.

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Questions related to Manipal Academy of Higher Education (MAHE)

Have a question related to Manipal Academy of Higher Education (MAHE) ?

Hey Malathi,

Thanks for reaching out!

Manipal University, Bengaluru offers strong placement for electronics and computer engineering (ECM/ECE) students.

Highest package: The 2025 batch saw the highest package reaching 52 LPA,

Average package: The average package ranges between 10-12 LPA.

Good placement rate: Around75- 80% of the ECE/ECM) students get placed each year.

Leading Recruiters: Top companies include Microsoft, Amazon,Intel,Nvidia,Dell, Infosys,TCS, Wipro, Goldman Sachs etc.

Diverse roles: Students are hired in core electronics, software development,data science and consulting roles.

It's a smart choice for strong career and quality education.

Explore more:

https://www.careers360.com/colleges/manipal-academy-of-higher-education-bengaluru-campus-bengaluru

Hey Amit :)

Thanks for reaching out! And, your MBA plan sounds great!

Going for an MBA is definitely a smart move to aim for a better package. However, remember that only adding an MBA degree, without much development in your skills and expertise won't give you a BIG jump in your payscale.

Here are few scenarios about your post-MBA salary:

• If you continue in the same role and same company - 12-15 LPA

• switch to managerial role in the same domain - 13-18 LPA

• moving to a new domain according to your MBA - 14-20 LPA

P.S. Select your MBA domain that is high in demand and pays well.plus,add more value to your resume by adding real projects,and other certifications while doing your MBA.Don't forget networking!use Alumni network from the University and build good connections.

All the best!

Explore more :

https://www.careers360.com/courses/mba-master-of-business-administration

The placement reality of the Online MBA from Manipal University Jaipur is fairly balanced. The university offers decent placement support through virtual drives, resume building, and career guidance. While some students have secured roles in reputed companies like TCS, Deloitte, and Accenture, the average salary ranges between 3 to 5 LPA, with a few getting higher packages.

However, as with most online programs, placements largely depend on the student’s prior experience, effort, and networking, so outcomes can vary.

Hi Mukta,

Both the VIT Vellore and Manipal University Jaipur are excellent in their own branches of CS AI/ML in VIT and CSE in MUJ. However, the difference does exist if we compare further.

  • VIT Vellore carries more reputation of being a renowned institute for engineering and thus offers better placements with slightly higher package.
  • Manipal University Jaipur is much newly established as compared to VIT but also has placement exposure to MNC giants such as Amazon, Microsoft, Google etc.
  • VIT is much more cost effective when it comes fee structure with total fees of B.Tech to be around 9 lakhs where as 15 lakhs of MUJ.
  • The MUJ has best in class infrastructure as comparatively better infrastructure.

You should now decide based on your own preferences, you should also look which one is closer to your home for better reachability.

ALL THE BEST !

Yes, 380 5MET score, and your 12th score you comfortably, neat, both eligibility criteria. You are likely to be well above the cut-off for BSc nursing at Manipal University.

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