Correct Answer: Assertion is true, but the reason is false.

Solution : The correct answer is (c) Assertion is true, but the reason is false.

The assertion is true. Sales promotion techniques are indeed used to boost short-term sales and attract customers. These techniques often involve special offers, discounts, coupons, contests, and other tactics aimed at driving immediate sales and increasing customer engagement.

The reason is false. Sales promotion techniques do influence consumer behavior and purchase decisions. When consumers are presented with attractive offers or discounts, it can motivate them to make a purchase. Sales promotions are designed to influence consumers and encourage them to buy a product or service, often by creating a sense of urgency or providing added value. Therefore, the reason is not a correct explanation of the assertion.

Correct Answer: Plastic money
 

Solution : Plastic money are in the form of credit cards and debit cards. This has solved the problem of holding cash to make transactions. Credit money is in the form of cheque.
Hence Option A is correct.

Correct Answer: Only statement 1 is correct.
 

Solution : The correct option is (b) Only statement 1 is correct.

Statement 1 is correct. Planning is a process that involves setting objectives, determining the actions to achieve those objectives, and allocating resources effectively. Effective resource utilization is a key outcome of the planning process.

Statement 2 is incorrect. Planning does not typically facilitate direct recruitment. Recruitment is a separate HR function that involves identifying the need for new employees, sourcing candidates, and selecting individuals to fill specific roles. Planning may influence staffing needs, but it doesn't directly facilitate recruitment.

Therefore, only statement 1 is correct.

Correct Answer:  verb

Solution :

The correct answer is option 4.

Explanation:

A verb is a word that describes an action (something done) or a state (being something).
Walk, talk, think, believe, live, like, and want are some examples.

Correct Answer: Statement 1 is correct, and statement 2 is false.

Solution : The correct answer is (b) Statement 1 is correct, and statement 2 is false.

Statement 1 is correct. The selling concept does aim to increase short-term sales through aggressive promotional strategies and high-pressure sales techniques. Its focus is on achieving immediate sales rather than long-term customer satisfaction.

Statement 2 is false. The marketing concept does not disregard customer preferences; in fact, it emphasizes understanding and fulfilling customer preferences. The marketing concept is customer-oriented and aims to deliver value to customers based on their needs and preferences.

Correct Answer: Pervasive

Solution : Management is essential to all organisation whether because small business or non business it is a universal concept.Management is all pervasive it is because the management is applicable in all organisations whether it is economics, social or political.

Hence, Option B is correct.

Correct Answer: Historical migrations  
 

Solution : Historical migrations have a significant influence on regional variations in linguistic composition, as different groups of people bring their languages to new areas.

Correct Answer: Improved organizational performance.

Solution : The correct answer is (c) Improved organizational performance.

An effective control system has several advantages, and one of the key benefits is improved organizational performance. By implementing a strong control system, an organization can ensure that its operations are aligned with its goals and objectives. This helps in optimizing resource allocation, identifying and rectifying deviations or inefficiencies, and ultimately enhancing overall performance.

Correct Answer: Secondary market

Solution : Secondary market refers to market for sale and purchase of previously issued securities. It is also known as the stock market or stock exchange.

Hence, option C is correct.

Correct Answer: Utility and demand of the product

Solution : According to the law of demand consumer usually purchase more units at low price then at a higher price.The product price must reflect the interest of both buyer and seller. The buyer maybe ready to pay up to the point where the utility from the product is at least equal to the sacrifice made in terms of price paid.

Hence, option B is correct.