UPES organises Design Conclave to discuss role of design for business growth

College of Management and Economics Studies, University of Petroleum and Energy Studies,Dehradun

UPES organises Design Conclave to discuss role of design for business growth

UPES-Design-ConclaveUniversity of Petroleum and Energy Studies (UPES) organised a Design Conclave in New Delhi on June 2, 2017. The one-day conclave was held to instill the importance of design thinking among young designers and students. A panel discussion on Role of Design for Business Growth which saw participation of veterans from the Design sector including industrialists, individuals from fashion, advertising and creative sector.

Anil Saini, Director (Design), General Motors Technical Center, India delivered the keynote address. Saini emphasised on the need for developing specialised skills like transportation design in design departments. 

 

During the event, the participants also gave thumbs-up to the government’s National Intellectual Property Rights (IPR) Policy as it enables designers to protect their original designs, spurring creativity and stimulating innovation.

 

Setting an optimistic tone for discussions around ‘Design in India- Getting Ready for the Future’, Dr. Darlie O. Koshy, Director General & CEO, Institute of Apparel Management, & ATDC said, “Creative and design professions are the least probable ones to get affected by automation.”

 

The panel discussion was moderated by Saurabh Singh, Dy. General Manager, Design Studio, Maruti Suzuki India Limited. Industry leaders from the design sector unanimously agreed that design is at the core of any business’s success story and therefore, it’s time that designers are also taught business and strategy. Designers do not work in isolation and their work has direct impact on growth of a business. The leaders also agreed that despite the all-pervasive globalisation, design should be local to meet the requirements of consumers. The panel discussion saw participation from Ajay Gupta, Founder Director, First Touch Solutions Pvt. Ltd., Anupama Bhat, Co-founder, Design Lead, Kriya Studio, Chetan Sorab, Team Head, Industrial Design, LG Electronics India Pvt. Ltd., Satish Komaragiri, Founder Director, Advandes Design Engineering Services and Sudhir Kumar, Director & Industrial Designer, SKM Designs Pvt. Ltd.

 

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